Short videos are becoming more and more popular on the internet and especially on social media, whether they are intended for entertainment, education or advertising. This is an opportunity that small and medium enterprises can profit from. Corporate videos have long made advertising techniques such as handing out pamphlets and sending emails obsolete.
Who wouldn’t rather watch a fun video than to read a long text? People don’t have much time or a long attention span. Moving image is the perfect approach for a company to quickly and effectively communicate its message to customers. Video is the future of online marketing. Companies get listed higher on Google searches if they provide video content. 90% of the information sent by a video is visual, which the brain can process 60,000 times faster than written text. That makes it understandable why videos have a 41% higher click rate than written text. Consumers are also 64% more likely to buy a product when they see a video than when they have to read a plain text. Pamphlets and emails very quickly end up in the recycle bin nowadays.