Corporate Video Production – Thailand

It is a combination of technology and sociology working together.

From a technology perspective, video production is cheaper and easier than ever before.  Broadband and 4G mobile telephone networks have enabled video to be downloaded or streamed more easily. In partnership with an “explosion” of screens, specifically screens that you can take with you like smartphones and digital tablets had made video accessible to a much wider audience.

On the social side, increased internet and social media use has dramatically increased the consumption of video content.

It is important to stress that this growth is already happening and has a real momentum behind it as these following figures will show:

By 2019, 80% of consumer internet traffic will be video (Cisco).

This is not surprising as we want to watch things in our own time, the classic television schedule is becoming a thing of the past and the delivery of video on demand is the internet.

As an aside, everyone knows that Google is the world’s number one search engine. Did you also know that the world’s number two search engine is youtube? Don’t tell us the answer – show us the answer!

In April 2014, U.S. consumers spent more time watching video on mobile devices than on desktops or laptops (eMarketer Inc.)

If you take public transport to work you will notice huge numbers of people watching screens. People are prepared to trade watching something on a small screen in order to be able to take it with us wherever we go.  Which is great for advertisers because it increases the opportunity to reach more people more of the time.

There is a big shift from traditional to online advertising and content marketing.

Advertisers spend $5.4 billion in online ad in 2016 (Break Media).

And you can see why they are so willing to do this: it’s because we behave differently when we see video than compared to just stills and text.

We are 68% more likely to share a video with our friends, we are 85% more likely to purchase something that we have seen a video of and we will retain 95% of a video, but only 10% of an advertising message just as text.

This also explains why all major educational publishers are getting into video based learning products.

Another thing about online advertising: you can get accurate viewer and engagement figures, which is important in these days of tight budgets and return of investment. Whereas we can only guess how many people saw a poster or watched a TV commercial.

Who goes beyond three pages of a Google search? Not many. So obviously it is very important that you appear high up in the search order.

Having a video on your landing page makes it 53% more likely to show up on page one Google.

As you can see: The interaction that video generates helps push the website up the Google rankings.

We are in this business because we love it and you have to love it. It is something you can’t do half-heartedly, you have to give it everything you possibly can. We are enthusiastic and we enjoy it.

Mediawok Co., Ltd. is a full-service TV- and Film production company located in the heart of Bangkok.

It is our experience that counts. We are one of the leading service providers for television, film and corporate video in Southeast Asia. Concept, research, production, camera team and post production – all with one stone.

Take advantage of our long-standing experience in Asia for your next project. Entire productions as well as individual services, all in the international quality you are accustomed to, can be realized creatively, flexibly and in top quality while being reasonably priced.

Our team is comprised of professionals who all work on a regular basis for major broadcasters worldwide.